Lawn Signs, the artistic branding gems that seem to grace every street corner during the spring and summer months. Some may confuse these as eyesores but in reality, they are marketing treasures. Not only do lawn signs increase your brand awareness but also divert attention away from any poorly kept yard. All in all, it’s a win-win! As your Metro Detroit print and graphic company, we know the benefits that signage can manifest for your business. We collectively put our heads together to create a list of the key factors on why lawn signs should be a part of your marketing game plan. Exciting? No. Crucial to your small business? Yes. Here are 5 reasons why you should spice up your signage!
Lawn Signs Won’t Break The Bank
Whether you own a company or are simply having a garage sale, saving money is a universal goal. Not only are Lawn Sign’s cost-effective but also helps reach large targeted audiences. This factor alone makes them a great source of advertising for any small business on a budget. Other digital advertising campaigns can require monthly fees that will decrease the profitability of the company over time. As marketing specialists, we’ll direct you to affordable, proven advertising tactics that work best for your business. Signage is a great start!
You Can Pick Your Audience
In addition to their wonderful low-cost, you can literally stick them anywhere! Any intersection, any street corner, any front yard, you pick your audience! You can gain brand recognition by choosing where YOU place your signage to advertise. In fact, you can even stick them outside of your business competition’s window. Sounds fun, right?
Lawn Signs Create Brand Awareness
Everything imaginable is branded from businesses, schools, politicians, and beyond. In your community, lawn signs are one of the best ways to let others know who you are through brand awareness. The more places your logo is seen the more likely you are to increase the foot traffic coming into your business or to your website. You do it right, hopefully, you become a household name!
The Materials Are Durable
By now you’re probably thinking “how can it get any better than this?” Well, we’re here to tell you that, in this case, it can! Lawn Sign materials are completely durable. They are made from high-quality components called coroplast or corrugated plastic, which can withstand harsh weather conditions. This material is lightweight and tough and notably helps reduce ink fading. They require minimal maintenance making it an easy setup and tear down when needed.
Great insightful article! Perfect for any business marketing.
-Uptown Drive
https://www.uptowndrive.com