Brand building is the first impression of who you are! Remember that in the event that you’re out on another first date, sitting in another sweaty chair at another generic something-or-other restaurant, waiting for your date. Go, you! But… for whatever reason… they’re late. The seconds tick by and you ask yourself what you’re even doing. Tick. Who is this person after all? Tick. This can’t be worth your time. Why are you still here? Tick. Eventually, the door opens and closes. Tick. A pair of stained jeans coupled with a dirty sweatshirt make their way in your direction. This, my friends, is your lackluster first impression.
Why First Impressions Are Key For Brand Building?
It’s important to realize first impressions mean a lot, whether, in relation to dating or your company appearance. If the first impression is bad, chances are your brain is already working on forgetting it as a result. If the first impression is good, you’re likely dying for more. The same idea goes for potential customers or clients. Being in tune with how others perceive you will undoubtedly, boost your appeal to consumers. All in all, you should think of your company brand as a direct reflection of you. Is your business an unmade bed, or are you rather the knight in shining armor?
1. Brand Building Confirms Your Credibility
Obviously, branding promotes your business, boosts company awareness, and–in time–confirms your company’s credibility. Think about it this way. People recognize your company through brand awareness knowing your business is a name they can trust. In turn, these said people entrust their confidence in your services. Your brand becomes credible by the extra steps you take to make your business shine. Digital and print marketing are equally important within your marketing campaign as well as client recommendations and word of mouth. Are you allowing your business to be seen and heard?
2. Brands Hold An Emotional Connection
You might not realize this one because it’s super sappy, but you’re creating an emotional connection between business and consumer. Isn’t that frickin’ cute? Tugging on those heartstrings to keep bringing those puppies back for more. In all seriousness, it’s important your brand is relatable and conveys an admirable message. Entrepreneurs everywhere should be open to sharing their unique backstories on how their business came to be as well as what sets them apart from competitors. Is your business helping form a sense of community?
3. Company Branding Creates Business Notoriety
Here’s the cool thing. As consumers begin to recognize your business through brand awareness, in effect they will choose your company from its notoriety. Think Adidas, Under Armor, or anything Detroit-related that draws the attention of others. By and large, these strong brands have built a strong presence based on their public message as well as their digital and print marketing theme. Not only do these companies leave a great first impression but they also make sure their brand stands for something that potential clients can support and feel good about.
4. Brand Building Relays A Mood And Message
The art of branding begins with your color scheme coupled with your logo, the building blocks needed to set the overall tone of your company. Color is not only a visual aid but also something that builds relatable feelings and emotions within your company message. Your designated color scheme helps develop your brand consistency, identity, and business core values all in one. Whether you’re at the beginning stages of creative development or in need of marketing expansion our Metro Detroit print shop is here to help. Our team is certain to showcase your business as the best reflection of yourself.
It’s always a great time to begin the construction towards your overall brand awareness. As a matter of fact, you’ve landed in the right place with our team at Commercial Graphics being ready and anxious to help. Our marketing team can assist with company apparel, vehicle graphics, signage, business cards, underpants and so much more. It is our goal to help you improve your company image to achieve the first step of awareness. Your business is just as important as your competition, it’s time you make sure your brand is ready to compete by leaving a lasting good first impression.
